UX/UI Branding Packaging

Wet Market

A traditional Chinese market, it's a market selling fresh meat and produce. Different from dry market which sells durable goods, Wet market stands for traditional places that sold animals out in the open. Live seafoods, fresh from farm fruits and vegetables are widely avaliable. Using 'wet' market's idea of freshness, applying for New Yorker's life style. Wet market opens 24/7, all ingredients are clean, fresh and well packed after selection. Overthrow the bias(smelly, dirty) about traidtional wet markets, using a dark red as overall color to symbolize fresh cut meat and simple meat pattern design in the logo to bring out the wetness of the brand.